Curves was launched in 1992 and quickly grew to become the largest fitness franchise in the world, with over 10,000 locations in 90 countries. In recent years, the great recession took hold and weeded out many under-performing clubs, resulting in a reduction of more than 30% (now 6,800 locations worldwide). For many reasons, it became necessary for the original Curves founders to identify a suitable equity partner to acquire the majority stake in the business and take Curves to its next level. One year ago, Curves was sold to North Castle Partners, a hands-on, value-added investor of high-growth, middle market companies in the beauty & personal care, consumer health, fitness, recreation & sports, home & leisure and nutrition sectors, among others. It is anticipated that North Castle Partners will capitalize on this investment by infusing Curves with well funded resources and pertinent expertise to regain and increase market share once more.
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